Most Popular Categories in the Second-Hand Market
Overall, marketplaces represent two-thirds of e-commerce sales worldwide, with growth of 25% in 2022 compared to 2021. Seduced by these platforms, almost half of online buyers want to make purchases via marketplaces. marketplaces between individuals. This enthusiasm has also resulted in a wide selection of products offered to consumers, advantageous prices for buyers and the possibility of generating additional income for sellers. This sales channel has been favored by the change in consumer habits. Now, buyers are looking to purchase second-hand products at favorable prices, reducing their environmental impact while avoiding the production of new products, while sellers can profit from the sale of their used or unused products.
According to the study carried out by ADEME, the purchase of second-hand products is well established in the norm and new cost habits of consumers. The second-hand market has become highly valued with 84% of French people believing that it is worthy of consuming second-hand products.
The second-hand market was worth 7 billion euros in France in 2022.
Clothes and accessories
The clothing and accessories category is one of the most sought after on the second hand market. Consumers are constantly looking for trendy and affordable clothing, as well as accessories such as handbags, jewelry and shoes. By offering a wide selection of clothing for men, women and children, as well as second-hand fashion items, it will be possible to attract many users to a marketplace, if you offer this type of product.
The clothing and accessories category represents 46% of the second-hand market.
The benefit of buying second-hand clothing is also an opportunity for some users to access high-end brands at discounted prices that they otherwise would not have been able to purchase. Additionally, sustainability has become a major concern for many consumers, and buying second-hand clothing helps reduce the fashion industry's environmental footprint.
Consumer electronics
Consumer electronics have enjoyed great popularity in recent years. Electronic devices such as smartphones, laptops, tablets and video game consoles are constantly being updated, prompting consumers to resell their old models. By offering used electronic products in good condition and at attractive prices, you will meet strong demand on the market.
Furniture
The evolution of DIY (Do It Yourself), particularly through platforms like Tiktok and Instagram, has considerably influenced consumers when it comes to furniture. A large number of people are looking for affordable furniture in order to renovate it and personalize it according to their tastes.
This trend demonstrates a growing consumer desire for creativity. Instead of buying a new product, they turn to the second-hand market to buy second-hand, less expensive pieces, and thus transform them into unique creations that correspond to their personal aesthetic.
Also, the advantage of buying second-hand furniture is that it is often already assembled, which makes it easier to install. Additionally, by purchasing second-hand furniture, consumers can give new life to pieces that would otherwise be thrown away, helping to reduce waste.
Books and media
Offering a wide selection of used books will attract reading enthusiasts to your marketplace. You can also expand your offering by including other used media such as CDs, DVDs and video games.
In 2022, this category represented 14% of the second-hand market.
Many independent booksellers specialize in selling used books and offer unique literary treasures at affordable prices.
Sports and leisures
Second-hand sporting and leisure items are also highly sought after. Sports and outdoor enthusiasts often look to buy used equipment. You can offer a wide range of sports equipment, sportswear and accessories to meet this demand.
Buying used sports equipment is ideal for those who want to try new activities without investing a considerable amount of money in new equipment. Additionally, by purchasing used sporting goods, consumers help reduce the production of new items, thereby contributing to a more sustainable lifestyle.
Inflation: an issue that favors the second-hand market
It’s no longer a surprise, the second-hand market has been revolutionized, responding to different consumer challenges:
- Economic issue: selling to increase your purchasing power
- Climate and ecological issue: reduces its environmental impact by reducing its carbon footprint
The second-hand market has become an alternative solution among consumers. Previously, selling unused items was seen as tedious and unprofitable. Today, thanks to the proliferation of numerous players and large brands offering resale solutions, this has become an attractive option. Today, there are item take-back programs, allowing consumers to get rid of a product in exchange for vouchers or a financial return. Other existing platforms such as Vinted, Backmarket, Selency, Leboncoin, Facebook Marketplace, Ebay, Vestiaire Collective and many other online platforms facilitate this market.
Consumers are strongly impacted by the cost of living, which pushes for more thoughtful consumption with the aim of reducing expenses.
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