Selling on Social Networks: How to Get Paid?
Today, social networks are a genuine sales channel that any company or professional can use to offer its products and services, targeting potential customers much more effectively.
Although there are many obvious advantages in using social networks to sell, how do you go about making a payment? Using a payment link is the most appropriate way.
Social selling, a must in the world of e-commerce
Selling on social networks has many advantages.
First and foremost, it brings you closer to your customers. On social networks, a professional or a company can interact directly with potential buyers to promote their products and services, but also gather opinions, feedback, desires and recommendations in real time. This direct, two-way relationship will naturally boost brand image and trust, but it will also have a positive influence on customer loyalty.
Social networks give your messages massive reach. Each social network has hundreds of millions, if not billions, of users.
As a reminder, these are :
Facebook: 3 billion users
Youtube: 2.5 billion users
Instagram: 2 billion users
TikTok: 1.1 billion users
Snapchat: 750 million users
Pinterest: 463 million users
X (formerly Twitter): 372 million users
These networks therefore offer unrivalled reach, giving businesses access to an extremely vast, global market, enabling them to reach customers on a regional, national, continental or global scale.
Social networks are also data specialists, and this data can be used to set up precise targeting based on various criteria such as age, location, interests, consumer habits, and so on.
The social proof that emerges from customer photos, opinions and comments is also extremely important. In fact, this social evidence can have a significant impact on the purchasing decisions of other customers who come into contact with this content published by other buyers.
All the factors are in place to make social networks a major sales channel for any organisation wishing to expand its customer base.
Payment links, the best way to get paid on social networks
Payment links are URLs generated via a special interface offered by payment companies, such as Obvy and its Obvy Paylink system, which can be used to create secure, fully personalised payment links that can offer various payment methods, as well as integrated delivery.
These links can then be shared by a business or professional with a customer via every conceivable channel, including social networks.
Here are a few examples of how a professional can share a payment link:
Publication: When publishing a post about a product or service, embedding a payment link directly in the publication will allow potential buyers to be redirected directly to a dedicated payment page.
Facebook Stories: When publishing a Story on Facebook, add a payment link directly to it to allow buyers to purchase a good or service in just a few clicks.
Facebook Messenger: Sending a payment link directly via Facebook Messenger allows customers to pay online while chatting with the business or professional, thereby creating a bond of trust.
Lives: Offering payment links during live product or service presentation sessions ensures that buyers don't lose interest and that they can go straight to the purchase.
Youtube
Video description: When a video is about a good or service, integrating a payment link directly into the description will allow the customer to move straight on to the purchase phase without having to visit a website or any other interface that might reduce their desire to make an immediate purchase.
Pinned comments: Pinned comments are highly visible, and including a payment link will have a positive impact on the conversion rate.
Lives: Offering payment links during live product or service presentation sessions ensures that buyers don't lose interest and that they can go straight to the purchase
Publication: As with Facebook, integrating a payment link into an Instagram publication will allow the customer to move straight to the purchase stage by redirecting them to a dedicated payment page.
Stories and Reels: Here too, payment links can be easily integrated. Capitalising on the "Swipe up" functionality will even allow direct redirection to the payment page.
Bio: If a business or professional mainly sells a product or service, or wants to highlight one in particular, integrating the payment link directly into the Instagram bio can result in an interesting conversion rate.
Lives: Offering payment links during live product or service presentation sessions ensures that buyers don't lose interest and that they can go straight to the purchase.
TikTok
Videos: Including a payment link in the description of a video can have great potential. In fact, the end of the video can direct the user to click on the description to see the payment link.
Duets: Duets can also be live shopping sessions or experience-sharing sessions about a product or service, and providing payment links can increase conversion if the feedback from the duo is positive.
Lives: Offering payment links during live product or service presentation sessions ensures that buyers don't lose interest and that they can go straight to the purchase.
LinkedIn
Publications and Lives: If your target customers are professionals, using LinkedIn publications and LinkedIn lives to push B2B payment links will capture their attention and directly enable them to subscribe to a service or purchase a product.
Obvy payment links are perfect for getting paid on social networks
With Obvy payment links, selling on social networks while securing your payments becomes child's play.
Obvy payment links allow you to fully customise all the elements of the payment page, from the design, text and colours to the payment and delivery methods.
By natively offering payment by bank card and bank transfer, as well as payment in instalments by bank card in 3X, 4X, 10X and deferred payment, social selling professionals can offer their customers a wide choice of payment methods.
Obvy's payment links also offer integrated delivery, with the native ability to offer several delivery methods such as hand delivery, in-store collection (click & collect), as well as delivery via Mondial Relay, Chronopost, Colissimo, etc.