Our Tips to Increase Your Online Sales
Optimising a website is essential to ensuring its effectiveness and maximising its performance. Whether it's to attract visitors, increase online sales or improve the user experience, a properly optimised website is a key to success for businesses in today's digital world. From design and user experience to SEO and additional functionality, the most important aspects of optimising an online platform are discussed in this article, so that you can make the most of your online presence and achieve your goals.
Smooth navigation and an easy-to-use site: what users expect
Optimising your natural referencing: visibility to boost your customer numbers
SEO (Search Engine Optimization) is the name given to the process of improving a page's ranking on search engines such as Google. This optimisation can be achieved by using relevant keywords, creating quality content and using meta tags to help search engines understand the content of the website.
Nous avons d’ailleurs rédigé un article qui met en avant nos conseils afin d’augmenter votre trafic organique et, mécaniquement, votre potentiel de revenus.
Social networks: free visibility for your online platform
Social networks are an excellent way of promoting a company's products and services and reaching a wider audience. Companies use social networks to share relevant content, interact with their customers and promote their products. To do this, different methodologies need to be implemented.
Regular posts
It is vital to keep an editorial publication calendar in order to have a comprehensive strategy on social networks. You need to know in advance what needs to be published and maintain activity on each network, such as Instagram, Facebook and Tiktok.
Offer the right content to the right target audience
It's no surprise that it's not enough simply to post on a regular basis; your content has to appeal to your target audience. You need to be creative and in line with your brand image.
Offer promotional codes and discounts
Promotions and discounts are an excellent way of attracting new customers and encouraging existing customers to make additional purchases. Platforms can establish a strategy to acquire new customers.
For example: -10% for all first orders on the site.
Reducing the price of a product or service through a discount does not necessarily lead to a sale at a loss. It can lead to an increase in sales and customer loyalty on the platform.
Of course, promotions need to be properly managed and monitored if they are to work.
For more information, see our article on promotional operations.
Flexible payment options: an essential criterion for completing a purchase
Flexible payment options, such as instalments or BNPL (Buy now, pay later), can help businesses attract customers who cannot afford to pay in one go or at the time of purchase.
Offering a smooth, secure, fast and transparent experience can encourage long-term loyalty and trigger online purchases, with no break in the sales process. Payment therefore becomes a conversion lever.
The different payment methods :
- Payment by bank card
- Payment by bank transfer
- Payment in instalments: 3 times, 4 times and 10 times
- Buy now, pay later
- Electronic wallet
Reviews and testimonials: an impact on users
Customer reviews and testimonials are a great way to build customer trust and encourage online purchases. E-reputation, whether through good reviews or social networks, can play a crucial role in the act of purchasing.
Using online review platforms such as Trustpilot to centrally collect reviews and testimonials is an asset to the platform. However, you must make sure you can respond to comments left for an optimized journey.
How to increase your sales using Obvy features?
Your priority is the user experience and your key features. Transactional management is essential to the success of an online platform (e-commerce site or marketplace) but requires specialized and specific expertise. It takes a lot of time and money.
Opting for an all-in-one solution like Obvy will allow you to accelerate your growth by very simply providing you with all the services you need (payment, delivery, insurance, marketing, security, analytics, user interfaces, etc.) and by avoiding managing all the complexity that this generates.
With Obvy, you deploy a complete solution that meets all the needs of a marketplace and its users, avoiding all technical and regulatory burdens, in order to allocate all your resources to your marketplace.