Retailers: how do you set up Click and Collect?
With the containment caused by the COVID-19 epidemic, Click and Collect is a sales method strongly recommended by the government. In-store Click and Collect aims to minimise crowds while allowing retailers to continue selling.
But setting up your Click & Collect can be complicated and time-consuming. We offer you a solution that's free to set up, operational in just a few minutes and requires no technical skills.
Click and Collect: what is it and how does it work?
Let's start with a quick definition of Click and Collect. Click and Collect goes by many different names, such as retrait en magasin, clicqué-retiré, or ramassage en magasin. Whatever you call it, the principle remains the same: it's about allowing customers to place orders and pay online, then go to the shop to collect their order.
Particularly well suited to purchases in local shops, Click and Collect requires the retailer to have an online payment, management and tracking system for receiving and processing orders and payments.
Various solutions exist today, but they are not necessarily adapted to the context of the coronavirus crisis: they take a long time to set up, are too technical, and require development skills and a period of adaptation to master their use.
Given that it is now imperative for retailers to be able to continue trading without additional costs or delays, the solutions proposed are not entirely ideal.
How do you set up Click and Collect?
You can set up a Click and Collect solution in just a few minutes, free of charge and without having to develop anything. Obvy has made its payment link system compatible with retailers' activities by offering them Click and Collect.
Simply create a business account on Obvy, then go to the "Payment links" tab to create in-store collection links to share with your customers, enabling them to pay online and then collect their orders.
Click and Collect with payment links: how does it work?
- I go to my Obvy account
- I click on the "Payment links" tab
- I fill in the name of the item I am selling, its price and its category
- I select the "In-store collection" discount method
- I'm adding a photo of the item I'm selling
- I click on "Get my payment link" then copy it
- I can share it with my customers by email, SMS, or on social networks
By clicking on this link, customers are taken to a payment page where they can send the merchant a secure purchase proposal. All the merchant has to do is accept it, which will trigger the blocking of the customer's funds in a digital safe.
Once in the shop, the retailer will present the Obvy QR CODE to the customer. The customer will be able to scan it, which will immediately unlock the payment and hand it over to the retailer!
What's more, a payment link can be used several times, so there's no need to create a new one for each transaction. If a merchant has several copies of the same item, they can create a single payment link and share it with all buyers.
Containment has also given rise to the notion of "essential trade" and "non-essential trade". QR codes that customers scan can also be printed and attached to items.
For example, if a florist takes his orders to his neighbouring butcher, who remains open during the lockdown, the florist will be able to staple or stick the QR codes to his bouquets so that when customers come to collect their orders from the butcher, they can pay without the florist being present.
What are the advantages of setting up Click and Collect with Obvy?
Retailers who set up their Click and Collect with Obvy benefit from a number of advantages that allow them to continue their business in a cost-effective way:
- No set-up costs
- No subscription
- Autonomous payment management
- No development
- No lead time
- Invoicing only for successful transactions
In addition, Obvy is exceptionally offering retailers 15 hours of business, technical and marketing support to help them get through this crisis, so they can optimise their use of Obvy and develop their sales.